The Search Academy

The training workshop service is perfect for a business interested to increase their awareness in how to make the most of search marketing.  This is particularly useful for those businesses keen to manage a search campaign internally, or understand more about what their search agency is providing.

Training comes in two formats - half-day and full-day.

The half-day agenda covers the following key areas:

• The Search Marketing landscape - why, what, where, how it works, etc.
• Search Marketing strategies - when to use which type, pros and cons of each
• Best practice - step-by-step instructions how to build and manage your own campaign
• Tools - a guide to free and paid tools to make managing a search campaign easier
• Resources - reference material to help you further your learning

A full-day can include the following additional topics:

• Search Marketing strategies specific to your organisation
• Setting up an account with Google and Yahoo
• Keyword research workshop
• Creative writing workshop
• Bid management techniques